Search Engine optimisation (SEO) - Newcastle, Durham & Sunderland
SEO is the practice of optimising a website by improving both on-page and off-page elements in an effort to increase search engine rankings. Consequently, higher rankings typically lead to more traffic and eventually more customers.
Optimising a website for the search engines can require looking at many unique factors that require a highly skilled individual with an in-depth background in SEO and the latest search technology.
Over the past several years SEO has become a dominant form of marketing across the globe because of its high level of effectiveness. Focusing on qualified keywords, and advertising to individuals who are already interested in your products or services, you guarantee effective use of your marketing money.
It doesn't matter if its 3pm or 3am, your website shows up at the exact moment they’re interested in your product or service.
And what’s more – it doesn't matter if your company name begins with an ‘A’ or a ‘Z’ – unlike with the traditional Yellow Pages!
WHY DO I NEED SEO?
The majority of web traffic is driven by three search engines: Google, Yahoo, and Bing. If your website does not rank well in these search engines, your organisation is missing out on incredible opportunities. Whether your website sells products or provides services, search engines are the primary method of navigation for almost all internet users.
Search queries are the phrases that users type into the search box. They contain terms and phrases that are relevant to your site, referred to as 'keywords'. We know that search engine traffic for specified keywords can make or break an organisation's success. Attracting targeted visitors to your website can provide publicity, revenue, and exposure that is not possible otherwise.
SEO should be a top priority for any organisation to rank for the keywords that are relevant to their business.
IS ADVANCED SEO REQUIRED FOR A HIGH RANK?
Search engines are continually working toward improving their algorithms so they can return better results to users. Two recent algorithm releases have greatly effected how results are selected in Google. These on-going changes make it necessary for a company to engage in advanced SEO if they want to achieve top rankings for their keywords and to maintain those competitive positions.
WHERE DO SEARCH ENGINE VISITORS CLICK?
In 2006, AOL made available several million search records.
Although the search landscape has changed since 2006,
figure1 opposite gives us keen insight into search engine user behaviour.
" SEO is like being a top athlete. You may get to be top of your game, but if you stop or slow down your SEO or your training, eventually your competitors will catch you up - and over take. "
Why Interweb Builder
1. A Focus on ROI, Not Just Rankings
2. Low Rates & High Quality
3. New & Proven Cutting Edge Techniques
4. Innovative, Business-Minded Approach
5. No Gimmicks or Spam Techniques
6. No Lengthy Contract Requirements
Interweb Builder has managed to improve the ratings of my website such that it is now on the first page of Google within a matter of weeks. They have always conducted themselves in a professional, yet friendly way, and I would have no hesitation in recommending their search engine optimisation skills to anyone.
Claire, I’m loving it ! .... Thanksamillion,